In May Target announced the Fall line up for The Shops at Target: New York’s Kirna Zabete and Odin, Boston’s PATCH NYC, and San Francisco’s The Curiosity Shoppe. The Shops are Target’s new way to bring affordable and modern designs to the masses. The idea is pretty awesome, more on that later.
I recently discovered The Curiosity Shoppe when starting to plan our California road trip vacation and have become slightly obsessed. Lauren Smith and Derek Fagerstrom founded San Francisco’s Curiosity Shoppe, a boutique of wonderfully unique things like jewelry, crafts, kitchen must haves, office supplies, and much more. Their line for Target was inspired by a road trip the two took just after getting married (I can relate!). The theme of Americana meets functional whimsy totally drew me in. When I saw the Target Look Book for the collection a month ago I knew I was in for a treat.
The collection debuted at Target this past Sunday and you know I was there at 9AM to check it out. A few more highlights about The Curiosity Shoppe line before we get to the pictures – the collection boasts 60 items, nothing over $25, and will be available at Tarjay from September 9 through October 20.
As you can see, I tried to keep the price tag showing in these pictures to give a sense of cost for each item.
I actually found the selection at my local Target to be a little small. I couldn’t tell if other people had bought up the items or if the displays were just lacking. I know I only saw a fraction of the collection. Things not pictured here but that are part of the line are aprons, tote bags, shadow puppet kits, salad servings sets, tea towels, cutting boards, party serving trays, and dishes.
The one thing I will honestly say was that I found the quality to be less boutique-like and much more mass produced feeling. I mean, of course it is – it’s a small collection designed to stock 1,700 Targets across the US. It’s unrealistic to think the quality would match what you would find at The Curiosity Shoppe proper in San Fran. Plus, I think it’s really amazing that these folks have been able to bring their quirky style to the mainstream. This is not the kind of talent that should be limited to California only.
Overall, I am thrilled about these products and can’t wait to keep visiting my Target to see more and more!
(I know this posts reads like it might be sponsored but I can assure you it’s not. I just really love Target and feel compelled to spread the word about The Curiosity Shoppe!)